How we started and our story

Our Journey and story

Our journey began with a deep love for jewelry and an unshakable dream. Growing up, I was fascinated by the sparkle of gold and diamonds, but as I explored the market, I discovered a glaring gap. Finding 21-carat pure gold was almost impossible, and diamonds often came with ethical and sustainability concerns that didn’t sit right with me.

I’ve always been someone who dives deep into solutions, so I began researching alternatives. That’s when I discovered Moissanite diamonds!, a beautiful, sustainable, and ethical alternative that captured my heart. But it wasn’t just diamonds. I also realized how hard it was to find quality crystal quartz locally.

By this point, my vision was crystal clear. I had always dreamed of starting my own business before I turned 30, and my extensive experience in the retail industry gave me the confidence to take the leap. My time at business school was invaluable, too. It taught me not just how to identify problems but also how to create solutions that make a real difference. And this wasn’t just about filling a gap in the market—it was about bringing something meaningful and sustainable into the world.

So, I started this journey alone, armed with passion and determination. I wanted to create jewelry that wasn’t just beautiful but also told a story of ethics, sustainability, and empowerment. Every piece in our collection is crafted with recycled silver S925, stunning Moissanite diamonds, and ethically sourced crystal quartz. We provide a customization service to cater for the needs of individuals with their own styles. The materials we use honor Mother Nature, and we’ve committed to keeping our environmental footprint minimal.

Our operations use less than 1% plastic, and we offset that through carbon credits, making us proudly carbon-neutral.

But this journey isn’t just about jewelry. I’ve always believed in giving back, especially to women who lack education opportunities. That’s why 1% of our profits go directly to supporting women’s education programs. It’s a small but meaningful step toward making the world a better place for everyone.

Another thing that inspires me is travel. Exploring different cultures has taught me so much about beauty, diversity, and the importance of blending traditions to create something truly unique. This fusion of cultures is at the heart of our designs. Each piece reflects a mix of global influences, crafted to resonate with women from all walks of life.

Looking back, it’s incredible to see how far we’ve come. What started as a personal dream has grown into something that’s touching lives and spreading joy. Our jewelry isn’t just about style—it’s about a commitment to ethics, sustainability, and making a positive impact on the world. And we’re just getting started.